Redesigning Nature’s Mix

I designed this for my Packaging Design Course project at OCAD University. I opted to redesign the packaging for Nature's Mix Granola. I chose this brand because I believe their current packaging is chaotic, which I feel overwhelms the consumers. I believe that a simpler and cleaner design that focuses on essential information is better.

I worked on redesigning the packaging for two of their flavours: Chocolate Chip Granola and Cranberry Maple Granola. For each flavour, I selected a colour representing its flavour.I also included photos of chocolate chips and cranberries to enhance the representation of each respective flavour.

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Body Dysmorphia

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Charlie & the Chocolate Factory